Social technologies such as Facebook, Twitter and YouTube have boomed in recent years. According to Facebook news release in July 2012, the number of active users is nearly 1 billion user, raising from 150 million user in January 2009. At relatively low cost , large user base and ease of creation and use, Social media applications (SMAs) can play an integral role in helping organizations (Ex. marketing products , improving sales) (Kaplan & Haenlein, 2010).
The uses of social media seem endless .The exponential uptake and the extraordinary high number of users of SMAs attract business to embrace benefits in social networking to bring them closer to their customers and improve brand experience. For example, at relatively low cost , Toyota in its Tundra commercial, has reached over 2,5 million players (potential buyers) using pictures and mechanics from a social game application named ‘World of Warcraft’ (Kaplan & Haenlein, 2010). Social media interaction is not restricted to the company-consumer relationship ,but within the company too. A recent study concluded that SMAs implementation within organizations has a significant role in creating a very valuable database of shared information, experiences, and ideas among employees simply because information is already filtered to match their interests and provided from trusted resources (Ehrlich & Shami, 2010).Thus , organizations around the world are spending on social media. In the United States ,the business’s spending on social media is expected to grow to $3.1 billion in 2014 (Singh, Davison, & Wickramasinghe, 2010).
However, social media carries wide-ranging of risks as well. From identity theft and malware infections to the potential for letting thoughtless employees damage corporate reputation. For example , when an employee intentionally or unintentionally leaks sensitive information that hasn’t been finalized by the board especially companies listed in the stock exchange. The most obvious solution to address such challenges is policies. In fact, using a series of policies, management indirectly governs the use of SMPs by employees to serve the interests of the organization and protect its employees too. But What form of polices do firms need? How can we form such policies ? Who should be in charge of implementing them ?and How.
My strategy about this blog for the coming weeks is to focus in one important issue of Enterprise 2.0 in organizations. Mostly, policy related issues will b the main focus of my blog and through discussing these issues I will:
- Provide discussions based on variety of literature resources, I will try to give the reader an insight thorough discussion of Social Media Policy issues mainly implementation issues of internal\external Social Networks use.
- Focus more on firm’s risk issues in implementing SM internally or externally with a focus in SMP implementation risks.
- Try to give readers a specialised blog on SMPs issues (one shop for policy issues!). Having said that, the theme of discussed issues will often be policy related issues, examples, case studies, references..Act.
- Use 346class12 twitter and face book accounts to discuses some related news, posts, ideas beforehand and get their insight before I write my post. This way , readers will find the post more interesting and contemporary.
- Try to use different media contents as well
So , what is your take on enforcing policies on social media use in your firm?
Ehrlich, K., & Shami, N. S. (2010). Microblogging inside and outside the workplace. Proc. ICWSM,
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Singh, M., Davison, C., & Wickramasinghe, N. (2010). Organisational Use of Web 2.0 Technologies: An Australian Perspective.